Most Commented
Most Popular

YouTube Launches Ramadan TV

18/07/2012 10:43
Film set

Film set

Google’s YouTube has announced a new online channel specifically dedicated to showing Ramadan shows. The media giant is hoping to capitalize off the fact that viewing of Arabic soap operas and televisions series historically rises over Ramadan.

The company said in a statement, “Millions of viewers around the world will be able to watch more than 50 premium Ramadan shows the same day they air on TV.” Unilever is the primary sponsor of the channel, with the brands Lipton and Knorr representing most of the advertising.
 
Previews of the television shows are already running at youtube.com/ramadan, and the full site launch should begin later today (Wednesday).
 
Studies have revealed that YouTube users in the Middle East and North Africa watch 167 million videos a day on average, making MENA the second-highest viewing region throughout the world. This gives YouTube an opening for a huge market to target.
 
The managing director of Google MENA, Ari Kesisoglu, said of the channel, “This innovative project is the first of its kind and showcases the momentum YouTube has generated as a destination for premium content for our users.”
 
Satellite TV businesses in the Middle East have targeted Ramadan viewers for years, and it was only a matter of time before Internet media players got into the game. This particular incident is noteworthy for the Western orientation of the site, but the increasing popularity of Arab media made the event inevitable.
 
MBC, the biggest broadcaster in Arab countries, has revealed before that it gets over one-quarter of its viewers in the Ramadan season.
 
 

Image credit: Flickr, Bob Bekian
Author:    Amira Haddad
Tags:    Ramadan     YouTube     media     Google     television
Related Articles
Saudi Uploads to YouTube Shoot Up 260% on Saudi-Specific Site
Saudi Arabia Leads Middle East in Twitter Activity
Twitter Campaign Launched in Dubai Against Immodest Foreigners
Arabic Twitter to be Available by Spring
Reader Comments: 0


RELATED ARTICLES TODO: BIND DYNAMOC DATA AS NEEDED LATER
 ArticleIdArticleTitleArticleTitleSecondaryArticleIsPublishedImageServerNameArticleCommentCounterArticleViewCounterCategoryNameParentCategoryName
LINK 1400Saudi YouTube Uploads SkyrocketSaudi Uploads to YouTube Shoot Up 260% on Saudi-Specific SiteYouTube_HQ_Coolcaesar-wiki.jpg0936GulfGeneral Overview
LINK 2452Saudi Arabia Twitter’s Largest Arab MarketSaudi Arabia Leads Middle East in Twitter Activitywork_flickr_Kricket.jpg01088GulfGeneral Overview
LINK 2342Twitter Campaign for a Modest DubaiTwitter Campaign Launched in Dubai Against Immodest Foreignerswoman_Dubai_beach_Giorgio-Montersino-Flickr.jpg01834GulfGeneral Overview
LINK 707Twitter Begins Work on Arabic VersionArabic Twitter to be Available by Springtwitter_logo (1).jpg01179GulfGeneral Overview